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Rejecting a sexually-explicit advertising campaign, Christian advocacy group FamilyVoice Australia is urging underwear retailer Bonds to apologise and withdraw its current advert that undermines the bonds of faith ahead of Christmas.
“Images of two men kissing passionately while sporting only their Bonds underwear is hardly the appropriate message at any time of the year - and particularly not at Christmas,” said FamilyVoice spokesman David d’Lima.
“That special time which bonds faith and family should not be contaminated by businesses pushing explicit images into the marketplace,” he said.
“Many Australian families will no longer be comfortable purchasing from a company that displays a blatant disregard for the nativity season.
“Bonds should apologise and withdraw its current advert that undermines the bonds of faith ahead of Christmas.”
For MEDIA ENQUIRIES, contact David d'Lima on 0414 969 145.